If you're like most marketers, you're always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they're ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results. But if you're new to the concept, building an effective lead nurturing program can be difficult. In a recent article from Software Advice -- an online resource for CRM technology buyers -- HubSpot Product Marketing Manager Jeffrey Russo shared four best practices that HubSpot uses to nurture their leads internally. Here's a look at some of their tips.

Ever wonder why certain things show up on your Facebook newsfeed? There is an algorithm for that. It's called Edgerank. Edgerank determines what is relevant based on the user. It's made up of 4 main social factors. The more you engage with someone on Facebook, the more likely you will see their posts If you engage with a certain kind of post (picture, wall post, etc.) you will be more likely to see those kinds of posts If there is a "viral" post between your friends, the more likely you will see it On the other ends of things, you won't be likely to see things that have a lot of negative feedback. Check out the infographic below for a…

The ability to represent your company in the digital space is invaluable in maintaining relevancy as customers increasingly rely on the internet for purchase making information. No local business should consider its strategy complete without running an active account on all social media platforms relevant to their buyers, as well as maintaining local business listings.But as any established organization with an online presence can tell you, the digital environment is not always sunny. Anonymity and ease of social media useage have shifted modern day marketing practices from the Customer Relationship Era to the Age of Entitlement, often resulting in harsh or even undeserved brand criticism in public forums. So, what's your best defense?

If you're still running a Joomla 1.5 website there's a good chance you have thought about upgrading your website (and for good reason). The Joomla project  is no longer supporting or releasing updates for Joomla 1.5 which could lead to huge catastrophe for 1.5 users. But how much does it really cost to upgrade my Joomla 1.5 website and what is all involved? Will I need to upgrade again and who should I work with? All of these questions and more are answered in today's Joomla blog.

I recently posted a blog about How to Blog Like a Boss. Even though I provided you with a lot of insight on how to improve your blogging process, some things may still be a little hazy. It may be a good idea to now explain to you, what not to do. It may be more clear cut instead of giving you ideas of what to do. This way I plainly say, don't do it! Let's do a 180 and learn how NOT to blog.

I'm huge into books, webinars and training courses for continuing education and over the years I have consumed a lot of great content and a lot of crap. I'm constantly asked which books I'd recommend for Inbound Marketers and so I finally decided to write a blog with my current recommendations.

Ever wonder what influences a purchase decision? Although there are many factors that influence purchases on your website, some factors are more important than others. It isn't a surprise that the product's quality is the most important factor. Obviously people don't want to waste their money buying something they do not think is great quality. Something that initially surprised me was free shipping being the number 2 factor. However, I quickly realized that I tend to steer clear of websites that don't offer free shipping. Sometimes it's a bit ridiculous if the website charges 10 dollars for shipping when the product only costs 5 dollars. Moving onto the most important store features, competitive pricing being the number one more important…

You have probably heard many different things when it comes to what is the most important marketing strategy. From countless hours of research and from my own personal opinion, I find blogging to be one of the best marketing strategies. The problem with blogging is, how do you get people to want to not only click on your blog, but to continue reading it once they have? If you don't captivate them from the beginning until the end, you are screwed. It's very easy for the reader to become bored and click off your blog within 10 seconds of reading it. They will just search Google for another article. You obviously want to avoid that scenario. I'm here to give…

So what does it mean to be an Agile Marketer? It really isn't a hard concept to grasp. You can think of it in terms of a ninja. Ninjas can often be described as being alert, swift, responsive, and of course awesome. Being an agile marketer means being all of those things without having to be asked. Instead of sitting through meeting after meeting preparing for the road ahead, you can already be miles down the road. This involves you sitting down and researching terms and ideas yourself. In order to start agile marketing you have to first develop the mindset. You have to become dedicated and active without always having to be guided. Let's get started reviewing some things…

If you're unfamiliar with Inbound Marketing, there's no time like the present to educate yourself and start optimizing customer interactions. Not only is Inbound a genuine and effective way to connect with prospects, it's truly revolutionizing the sales process to streamline lead generation, increase conversions, and drive sales while improving ROI.