Inbound Marketing, SEO & Joomla Blog
“Never bite off more than you can chew.” Common phrase, isn’t it? It seems that everyone is really good at giving that advice, but not so good at following it. Regardless of the project, people can have the tendency to dive in without having a full grasp of the amount of work that will go into it, leaving them with some serious headaches. The absence of research is the presence of errors. If you are considering redesigning your company’s website there are definitely some potential pitfalls that you cannot ignore. This is not to say these are the only mistakes made when redesigning websites, but these three are some of the most common, and biggest, mistakes that you will want…
Have you ever thought about everything that needs to go right in order to score a touchdown pass? The quarterback needs to the throw the right pass, to the right receiver, at the right time. When done correctly, the players score points and they can even make it look like an art form (as a Packer fan, I’ve grown quite used to this). For SaaS marketers, this concept can actually be applied to your inbound marketing strategy (unless you want to rely on the Hail-Mary game plan…but honestly, how often does this really happen?) An effective inbound strategy delivers the right message, to the right person, at the right time. You cannot overstate the importance of this, because without this…
As more and more software as a service [SaaS] companies are finding that Content and Inbound Marketing is a powerful strategy for driving visitors, leads and customers, the question then becomes which tools work the best for managing your Inbound Marketing efforts. There are a number of tools out on the market, however, there's no question that HubSpot is one of the premier tools on the market. In this article we will take a look at some of the pros and cons of HubSpot to help answer the question if Hubspot is a good platform for SaaS Inbound Marketing.
In the marketing world, there are many email campaigns that a company can be running at one time. However, newsletter email campaigns tend to not get as much focus as other email marketing campaigns. Newsletters can sometimes take the backburner to other priorities if your company is strained for resources and time.   Newsletter campaigns, however, have the potential to do a lot of great things for your email campaigns. Personally, as a consumer and marketer, I find newsletters to be the most enjoyable emails to read and create. I'm not sure if it's because most newsletters aren't as obvious about wanting you to convert or just my subtle love for wanting to be in "the know" first for updates…
Personally, I love statistics. There is something awesome about making a great statement followed by an even greater statistic. While some people argue the Mark Twain saying that there are lies, damned lies and statistics, I think that statistics most definitely can have a grey area, but they are based off research and an analysis of data - the quality statistics are of course. Without research leading to an array of statistics often times we wouldn't know where to begin when choosing let's say what demographics of people we want to target to sell our product or service to. Where are they? What do they want? What are they currently using? How do they get their information?
Choosing the right social networks to have a presence on for your SAAS company can be frustrating and even overwhelming especially when it seems like every time we turn around there's a hot new medium we need to build a presence on because it has been determined to be "the next big thing." Since deciding which social networks are the most appropriate for your company can be tough choice, let's talk about it. Do you need to be on all the social networks, or will one or two be enough? How should you go about choosing? Let's take a minute to weigh out some of our options.
Launching your very first marketing campaign either for a start-up company or a new position is very exciting! Congratulations, this is a memorable moment. The funny thing is is that you probably will always remember this campaign. At every new job I've started, I've always significantly remembered the first big marketing campaign I launched on my own. Since you don't just wake up one morning and launch a brand new campaign, some careful and strategic planning should go into it.These four steps I have found to be crucial pieces of putting toether the puzzle. If you keep these at top of mind, you'll be way ahead of the game and ready to rock and roll.
Metrics are one of the most critical ingredients in an effective online marketing strategy. From awareness to sales, you can't assess your success without set criteria by which to measure it. One of the biggest struggles faced by digital marketers is what exactly they should be measuring - with a seemingly never ending pile of data available, you may be overwhelmed and unsure which metrics actually matter. The good news is that establishing relevant metrics is not too difficult, if you follow a simple system. Let's take a look
As both the content marketing and SaaS industries are new[er] growing markets, there is a lot of questions around if content marketing / Inbound Marketing is a good strategy for SaaS companies. In this article we will take a global look at how content marketing can benefit Software as a Service [SaaS] companies and the key things you need to know when you're first starting on a content marketing strategy.
Whether you're a beginning Inbounder or a seasoned pro, my bet is you already have or someday will make one of these common mistakes. Avoiding them can save you time, your company money, and many headaches all around. 
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