Inbound Marketing, SEO & Joomla Blog
Inbound marketing is credited with a lot of benefits to marketers and sales reps: it automates much of the marketing process, it shortens the sales cycle, and it can lay the foundation for customer advocacy. These benefits span industries from the B2B to the Nonprofit sector. But eCommerce is one category that has been slow to adopt Inbound, and could ironically see major returns. Want to jump on board? Here are 5 ways Inbound can go to work for eCommerce:
As 2013 starts to wind down, marketers are already starting to plan out the 2014 strategies and projects. We need to think about what possible challenges and shifts may occur in the future so we can plan accordingly. We are living though a new shift that has fundamentally changed the way we marketing online; content marketing and blogging. But what does 2014 have in store and what should we plan on? Here's one [of many] big shifts about to hit the digital marketing world in 2014.
In the Joomla! world, your site is only as good as it's extensions. At Savvy Panda, we're big on showing love to the best extensions out there. That's why we created our famous Top 100 Extensions list, and it's why we recently developed jInbound. All of this got us thinking it would be awesome to put together a list of the best marketing extensions for Joomla! sites. So, guess what? We did!
Yes! We've managed to nurture a prospective customer far enough through the buying cycle that they have added product to their cart. But just when it appears to that they are about to convert into a sale, they stall out or leave and the sale is dead in the water. In today's blog, we are going to dive into some great tactics for recapturing those people to get them to come back and complete their purchase.
Are you an Instagram user? If so, you've likely noticed the sly inclusion of Sponsored posts in your feed over the last month. Since sponsorship is currently only available to big brands with equally big budgets, I thought it was worth looking around at what these household names are getting for their money. You may be surprised what I found...
Since it's inception, Inbound marketing has focused it's attention on driving business. We measure this in leads generated, customers converted, and sales completed. But recently, another type of Inbound has emerged: nonprofit Inbound marketing. If you're in charge of growing your nonprofit organization, and want to get started with Inbound - this quick checklist will start your wheels turning.
Inbound Marketing is a fairly broad term for any kind of activity that attracts people who are actively looking for information about a product, service or industry. Because it does encompass many different facets of the marketing spectrum it can be difficult to really narrow down and put together an effective strategy for your business. In today's blog we will be covering some pro tips to implement while developing your Inbound Marketing strategy.
Twas the night before Thanksgiving, and all through the house, not a creature was stirring, not even a mouse...except for a whole bunch of marketers! Black Friday is upon us, and that means one thing: the onset of sometimes hilarious, sometimes sleazy, but always intriguing marketing campaigns. Everybody loves a case study, so let's take a look at the brands doing the most with their late November initiatives.
A few months back, the panda crew joined a group of Milwaukee Inbound marketers at a HubSpot user group where members of the Wisita team shed some light on video marketing best practices. Among the awesome insights they provided, one argument stood out in particular: marketers should not focus on going viral. After seeing that same sentiment echoed on ReelSEO a few days ago, I thought it was worth exploring.
The world is a cluttered place and this is becoming especially true in the world of content. Each day I literally get over 100 blogs flowing into my RSS feed and many times many of them get lost and I never find time to read them. So to help you cut the clutter and find the best blogs that are worth focusing your attention on, here is my November 2013 best Inbound Marketing blog post round-up.