Inbound Marketing, SEO & Joomla Blog
eCommerce marketers drive traffic to drive sales. It's in our blood, it's what we do. We invest in PPC to grab attention in search results, we optimize our checkout pages to eliminate abandonment, we're obsessed with seeing revenue rise.But there's one big thing we're missing. As an eCommerce marketer, if you're not leveraging this opportunity, you're only doing half your job.
Happy Friday, pandas of the world! What are you up to this weekend? Some relaxation, some errands, some shopping?If you're shopping online, there are probably a handful of trusted sites you frequent. What makes them preferable? Perhaps their prices, or their commitment to security. Whatever they're doing, it's working - because you're buying. And that buying starts with trust. So how can an eCommerce site earn that trust?This infographic from KISSmetrics explores the critical steps eCommerce sites can take to ensure their site is trustworthy.
As an eCommerce marketer your brain might function on a sell, sell, sell and then sell some more mindset. I get it, it makes sense, you have revenue numbers to hit, sales goals to reach and so on. While your Facebook timeline might seem like the easiest place to push, push, push – it's time to take a step back and find a healthy recipe for a variety of push/pull posts for your Facebook timeline.
Whether you work for an eCommerce site or simply enjoy shopping online, you probably don't need anyone telling you how important product reviews are. But, just to throw a stat behind it, courtesy of the Search Engine Journal, 63% of consumers say they are more likely to purchase from a site if it has product ratings and reviews. Getting your customers to write the reviews is one part of it, but the next part is how you manage the reviews once you get them. If your customers are reading and dissecting every inch of your product reviews, you probably should be too. If you want to ensure future sales and continue to build a great reputation for your company, it's…
There's a lot of confusion among marketers on what the difference is between content marketing and Inbound Marketing. Many think that they are two different terms for the same thing, however, this isn't the case. Let's take a look at what content marketing and Inbound Marketing is and explain the difference to get everyone on the same page.
Well, fellow email marketers, some unfortunate news has surfaced. Google is making it even easier for recipients to unsubsribe from marketing messages, by moving the Unsubscribe button right to the top of every Gmail message. Here's what you can do to ensure your Gmail readers enjoy being a part of your list, and don't tap that little grey link.
Ah, another week gone by. Did you accomplish what you set out to? Do you have any weekend plans?Before your eyes glaze over and you start daydreaming about Saturday afternoon, check out this Friday's infographic. It's chock-full of invaluable resources (paid and free) that will be useful for any business leveraging content marketing:
If you ask anyone in the Joomla community, they will tell you; the Pandas play a big role in Joomla. From speaking at conferences and running a user group to helping with the Joomla marketing team. So it came as quite a surprise to many when we announced we would be switching from Joomla to Hubspot COS for our new website. Here's why we are switching and why it might be the right (or might not) be the right move for you too.
If you're an eCommerce marketer, you've probably heard of Google Analytics. Hopefully, you've already implemented the tracking on your site. Google Analytics can provide incredible insights for eCommerce sites, but not all features and reports come standard. So, here's a rundown of some awesome ways to get even more from your Analytics.