Inbound Marketing, SEO & Joomla Blog
OK, I have a confession: I’m kind of a website snob. Let me clarify, I mean to say that I’ve been spoiled. My favorite websites, ranging from news to tools to time-wasters, have really stepped up their games and become super compatible with my life. Regardless of the desktop computer, tablet, or smartphone that I am on at the time, the websites that I want to view often look stunning, are super easy to navigate, and provide excellent content.
Are you thinking about launching a new website? If so, you have probably (to some extent) thought about what you want it to look like. Maybe you want it to be easy to navigate, mobile-friendly, or maybe really simplistic and smooth. Maybe you want a lot of focus on your products/services page. Maybe all you know at this point is that you want a new website...and you like the color blue, so it should probably be incorporated somewhere... Regardless of the degree to which you have thought about or researched a new website, what I ask you next should be the first thing on your mind moving forward. Who is the website for?
Websites can be a beautiful thing. In fact, the most amazing ones I consider to be works of art. A lot of the most attractive websites are uncluttered, easy on the eyes and simple to navigate. However, you can't judge a website by it's cover. To truly know how successful your website is, you need to dive into the data and analytics. Unfortunately, it can't always be about the pretty colors, fonts and textures, but thankfully Google Analytics is somewhat color coordinated for all of you right-brainers out there. And for all the left-brainers, this is your chance to truly to shine.
Sometimes, defining the problem is the toughest part. Once you figure out what is wrong, the next step is clear: figure out how to fix it. That is how it works for a website. Yes, there is a lot of work that goes into successfully launching a new site, but none of it can begin until you actually identify the problems with your current site. Here are five surefire signs that it is time for a website makeover.
The sales process has evolved. There is no denying that the game has changed. And the hard truth is that if you don’t change with it, you’re quickly going to see your opportunities dwindle. So when you think of evolving, and you think of game changers, chances are you think of one company who has consistently done that, and that’s HubSpot. After wowing inbound marketers and web designers alike with INBOUND13’s COS announcement, HubSpot unveiled another tool at this year’s conference in Boston, the HubSpot CRM.
“Never bite off more than you can chew.” Common phrase, isn’t it? It seems that everyone is really good at giving that advice, but not so good at following it. Regardless of the project, people can have the tendency to dive in without having a full grasp of the amount of work that will go into it, leaving them with some serious headaches. The absence of research is the presence of errors. If you are considering redesigning your company’s website there are definitely some potential pitfalls that you cannot ignore. This is not to say these are the only mistakes made when redesigning websites, but these three are some of the most common, and biggest, mistakes that you will want…
Have you ever thought about everything that needs to go right in order to score a touchdown pass? The quarterback needs to the throw the right pass, to the right receiver, at the right time. When done correctly, the players score points and they can even make it look like an art form (as a Packer fan, I’ve grown quite used to this). For SaaS marketers, this concept can actually be applied to your inbound marketing strategy (unless you want to rely on the Hail-Mary game plan…but honestly, how often does this really happen?) An effective inbound strategy delivers the right message, to the right person, at the right time. You cannot overstate the importance of this, because without this…
As more and more software as a service [SaaS] companies are finding that Content and Inbound Marketing is a powerful strategy for driving visitors, leads and customers, the question then becomes which tools work the best for managing your Inbound Marketing efforts. There are a number of tools out on the market, however, there's no question that HubSpot is one of the premier tools on the market. In this article we will take a look at some of the pros and cons of HubSpot to help answer the question if Hubspot is a good platform for SaaS Inbound Marketing.
In the marketing world, there are many email campaigns that a company can be running at one time. However, newsletter email campaigns tend to not get as much focus as other email marketing campaigns. Newsletters can sometimes take the backburner to other priorities if your company is strained for resources and time. Newsletter campaigns, however, have the potential to do a lot of great things for your email campaigns. Personally, as a consumer and marketer, I find newsletters to be the most enjoyable emails to read and create. I'm not sure if it's because most newsletters aren't as obvious about wanting you to convert or just my subtle love for wanting to be in "the know" first for updates…
Personally, I love statistics. There is something awesome about making a great statement followed by an even greater statistic. While some people argue the Mark Twain saying that there are lies, damned lies and statistics, I think that statistics most definitely can have a grey area, but they are based off research and an analysis of data - the quality statistics are of course. Without research leading to an array of statistics often times we wouldn't know where to begin when choosing let's say what demographics of people we want to target to sell our product or service to. Where are they? What do they want? What are they currently using? How do they get their information?