Inbound Marketing, SEO & Joomla Blog
As an inbound marketer and/or social media marketer you have probably been involved in many conversations about advertising on social media networks. Is this is a smart option for your business? Will you make a solid enough ROI? Will it help you to achieve your goals? So, let's take a look at what statistics from some larger companies and how much they are allcating to spend on social media advertising and which social networks they are spending the money on.
Modern Nonprofits have come a long way in their marketing efforts. Just as the business world has seen a dramatic shift from outbound to Inbound, Nonprofits have followed suit and become fluent in approaches like email, social media, and content marketing. As a Nonprofit marketer, you may be looking for new ways to track your success and improve your online presence. Google Analytics is not only a free way to do this, it provides industry leading insights into activity on your website. Here are five simple metrics and reports to get familiar with ASAP on Google Analtytics:
Alright social media junkies, if you're like me, you'll love any type of statistic that gives reasoning behind why you should be posting the things you post. All of the social networks your brand plays and participates on bring their own goodness and benefits to the table. Today we're going to look at 5 interesting statstics about Twitter, not only because it is my personal favorite but because these statistics might help spark some engagement for your brand.
A/B testing. I love it. It's great and there are so many ways to take advantage of testing things out to make improvements on your site. I'm sure you know that call to actions are a vital part to any business' website - ecommerce, nonprofit, anyone what the sells a service - you name it, call to actions are necessary. Your goal is to always get the user to take the next step. Without call to actions your site is just a jumble of information and content with no way or reason for your visitors to convert. So you understand that, great, but what can you do to to make sure you're getting the most out of these call to…
I think we can all agree that a critical part to your emailing marketing campaigns is choosing a subject line that is enticing enough to want to see more. It's the first impression that will either trigger people to open and view your great content & the offer inside or it'll be simply checkmarked to move the trash. So what are some best practices to ensure you do everything you can to get a higher open rate? Let's check it out.
Emails, emails, emails. Whether it be personal or work emails, they are probably the first things you check in the morning, one of the last things you check in the evening and you are most likely guilty of refreshing it on your phone one too many times in a day. Because of this email crazed world we live in and the fact that you can't be out of the office for 3 days without coming back to 300 emails, some have started associate email with a bad wrap. Some even partner email marketing with a negative connotation. However, email marketing is not dead and it is still in fact a powerful and effective tool, when used properly.
One of the most critical parts to developing a thriving Inbound Marketing program is to get everyone in the organization on board with content creation. Not only does this help take some of the load off the marketing team so they can focus on more technical marketing, it also provides a much better content breath of information and increase overall results. As amazing as this sound, for those of you who have tried to get an entire organization involved, you know that it’s a bit like pulling teeth. However, you’re in luck, there is a way to get your entire organization to get excited to be a part of it. Let’s explore.
Okay, I’ll admit it. I’m not a tech person (not really). Sure, I can do a bit of this and that, but as soon as something stops working? I’m as helpless as the next person. Fortunately, that’s what Support is there for (or IT, or Geek Squad...you get the idea). Sometimes, though, getting through to support and making sure you’re on the same page can be a frustrating process. Here are some tips to keep everyone involved happy.
Data, Data and more Data. If you're an eCommerce marketer you probably live and breathe it.Often times the first thing you do in the morning and the last thing you do at night is check those sales. You probably thrive off of it and there's a good chance your favorite day of the year is Cyber Monday. Since you are constantly checking those KPIs, you need an efficient and effective way to see some high level data a glance. Well, here's something easy to use and easy to set up, which, yep you guessed it, can make your life a little easier.
Since 2009 when my love for Twitter and hashtagging first commenced, I've had a lot of favorite Twitter moments. (Side note - did you know you could see your First Tweet ever? Be sure to look at yours. Mine was bragging that I had more followers than my best friend. Gosh, being 20 years old was so much fun, and luckily she's still my best friend and I still have more followers than her). Some of my top Twitter moments have included real-world-goosebump-capable-tweets that revolve around government and the military, awesomely branded hashtag campaigns and obviously in 2012 when Green Bay Packer lineman, TJ Lang, surpassed Floyd Mayweather and Justin Bieber for most retweeted tweet (sorry, #wisconsingirlproblems). In a nutshell,…