So many social media platforms to choose from! They all have different lingo, things to do, and reach but they share one thing in common. They will help you build relationships and get your name out there. The infographic below explains the user dynamics of each platform and how content sharing integrates into SEO. It also breaks down the different social network tactic; from reach and authority, to engagement. This part of the infographic highlights what is important when it comes to using social media to increase your SEO.

Google has launched another version of Penguin, internally called Penguin 2.0. So what's the deal with the new update? Although Matt Cutts doesn't give you the secret recipe, he does a great job of clueing you in on what to expect in the following months. As an owner of a website, your number one goal should be to create an awesome, high-quality site. I'm talking about the kind of site that people will be excited about and will want to share with others. If you focus on creating great user-friendly content, you won't come across too many problems. Cutts alludes that it is Google's goal to make sure their users are happy. This means that if your goal is to…

What are the top three benefits that come to mind when you think of building a digital presence through Inbound Marketing? Likely, your list includes things like gathering valuable lead information, simplifying communication through workflows, and effectively converting through optimized content. These aspects are inarguably valuable, but one is missing which has been instrumental in the success of many of the most-loved brands. Building a community around your business requires effort on your behalf, but pays off in the form of brand advocates who skyrocket your reach and positive perception among potential customers.

Lately the temperature is making it feel like summer, but don't let it fool you. Sorry to burst your bubble but it's still spring time. With spring, comes spring cleaning. Spring cleaning isn't just a thing for your house. Ditch the duster, broom, mop, scrubber and trade it in for a keyboard, mouse, monitor and most importantly your brain. It's time to spring clean your website. It's important to spring clean site because otherwise things go unnoticed for too long. Don't let this spring cleaning madness corrupt your way of thinking; you obviously don't want to wait until spring time every year to check over your website. Follow the simple steps below in order to clean, revamp, organize, and polish…

The software as a service (SaaS) industry has been exploding over the last decade and with that growth come new challenges those company face. We work with many different SaaS products so we can see what ones are doing successfully and where some need to improve. Two of them we use on a daily basis are Hubspot and SEOmoz. In today's blog we will take a quick look at a critical piece of Hubspot's playbook that SEOmoz lacks in and how to change that.

If you're like most marketers, you're always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they're ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results. But if you're new to the concept, building an effective lead nurturing program can be difficult. In a recent article from Software Advice -- an online resource for CRM technology buyers -- HubSpot Product Marketing Manager Jeffrey Russo shared four best practices that HubSpot uses to nurture their leads internally. Here's a look at some of their tips.

Ever wonder why certain things show up on your Facebook newsfeed? There is an algorithm for that. It's called Edgerank. Edgerank determines what is relevant based on the user. It's made up of 4 main social factors. The more you engage with someone on Facebook, the more likely you will see their posts If you engage with a certain kind of post (picture, wall post, etc.) you will be more likely to see those kinds of posts If there is a "viral" post between your friends, the more likely you will see it On the other ends of things, you won't be likely to see things that have a lot of negative feedback. Check out the infographic below for a…

The ability to represent your company in the digital space is invaluable in maintaining relevancy as customers increasingly rely on the internet for purchase making information. No local business should consider its strategy complete without running an active account on all social media platforms relevant to their buyers, as well as maintaining local business listings.But as any established organization with an online presence can tell you, the digital environment is not always sunny. Anonymity and ease of social media useage have shifted modern day marketing practices from the Customer Relationship Era to the Age of Entitlement, often resulting in harsh or even undeserved brand criticism in public forums. So, what's your best defense?

If you're still running a Joomla 1.5 website there's a good chance you have thought about upgrading your website (and for good reason). The Joomla project  is no longer supporting or releasing updates for Joomla 1.5 which could lead to huge catastrophe for 1.5 users. But how much does it really cost to upgrade my Joomla 1.5 website and what is all involved? Will I need to upgrade again and who should I work with? All of these questions and more are answered in today's Joomla blog.

I recently posted a blog about How to Blog Like a Boss. Even though I provided you with a lot of insight on how to improve your blogging process, some things may still be a little hazy. It may be a good idea to now explain to you, what not to do. It may be more clear cut instead of giving you ideas of what to do. This way I plainly say, don't do it! Let's do a 180 and learn how NOT to blog.