1. Why You Ought to Build an Online Brand Through Guest Blogging and Not Just Chase SEO Tricks
Neil Patel of QuickSprout gives an in-depth analysis of why putting your time and effort into guest blogging (and regular blogging) is much more beneficial in the long run than focusing mainly on SEO tricks. Additionally, there are many other benefits of blogging that go beyond SEO such as building authority and brand personality.
2. 16 Creative Ways to Use Twitter for Business
Charlene Kingstom of Social Media Explorer dives into some great methods for organizing and setting up your twitter account for marketing success. There are some great ideas with additional resources within this great article on twitter for business.
3. Inbound Marketing for Busy Small Business Owners: How to Do It
Inbound Marketing is one of the hottest new marketing strategies, however, it can take a great deal of time to implement a successful strategy. Here's an article which outlines some ideas on how time-strapped, small business owners can get the ball rolling with an Inbound Marketing strategy.
4. Matt Cutts and Eric Talk About What Makes a Quality Site
Matt Cutts, Google's head search quality engineer, sits down with Eric Enge of Stone Temple Consulting to review the standards in which Google evaluates what a good website is. This will give you a basis for developing a "Google Friendly" website.
5. Memejacking: The Complete Guide to Creating Memes for Marketing
Meme's have exploded into the viral internet marketing scene 1-2 years ago and have been a great way for companies to create branding and awareness in a very viral way. Pamela Vaughan of Hubspot wrote this great article detailing how to leverage a meme to help marketing your business on the web.
6. Getting the Maximum Number of Links From Your Infographic
Inforgraphics are a great way to build inbound links to your website, establish yourself as an authority and educate potential clients. However, simply building an infographic won't guarantee it's success. DesignBySoap created this interesting article on the YouMoz blog which details some ways to maximize your infographic's reach.
7. How To Write Emails that Sell (and that People Love to Read)
If written properly and sent to a targeted list, email marketing can yield some big returns. Ben Settle of CopyBlogger reviews a number of key points to keep in mind when sending out email nurturing campaigns or monthly newsletters.
8. Everything You Need to Run a Successful Social Media Contest
Running a contest on a social media network can be a tricky journey for those without experience. Brittany Leaning of Hubspot takes us through the complete guide to running a successful social media contest.
9. Phoenix Rising: Bing's New Webmaster Tools - Whiteboard Friday
To many webmaster's rejoices, Bing has been doing a great deal of renovation on their webmaster tools. The famous Rand from SEOMoz takes us through some if the new features of the new Bing webmaster tools in one of their popular "Whiteboard Fridays".
10. PLUS Local Ranking Factors You Need to Know
Google recently merged their Google Places listings with their Google+ social network, creating Google+ Local. With this transition, there are new things to keep in mind when optimizing and properly marketing your Google+ Local page. David Fesler of Search Engine Journal goes through some of the more advanced techniques to work on in order to improve your SERP ranking.
11. The 11 "Secrets" of Prolific Content Creators
One of staples of Inbound Marketing is content creation, so it is extremely important to create great quality, educational content and lots of it. In this article written by Beth Hayden of CopyBlogger, she reviews some of the "secret" steps to creating and marketing your premium content.
12. Inbound Marketing Terminology – Terms You Should Know
Inbound Marketing is a fairly new strategy in the internet marketing world. For those new to it, there are many terms which may not make sense. This article will define many of the common inbound marketing terminologies to get you up to speed.