Inbound Marketing, SEO & Joomla Blog
As a marketer or web professional, you're challenged every day to come up with content. Oftentimes, that content covers a subject matter you're not familiar with. In the spirit of taking on learning as an adventure, I'd like to write today about a subject matter which is new to me: web design and site structure. Specifically, we'll explore the graveyard land of 404 pages.
If you're like most CMOs, there's a good chance that you're really interested in Content Marketing and Inbound Marketing but don't quite understand how much content you need to create and how to position, target and promote that content. In today's blog I'm going to explain a critical structural concept to keep in mind when creating an Inbound Marketing or Content Marketing strategy.
Overseeing a website is a stressful job. Whether you maintain a single Joomla website or do side projects for multiple clients, you know that there is a lot to keep in mind when managing a site. Among the many considerations to keep in mind, one of the most basic traits of enjoyable websites is the necessity for speed, which we can all agree with from our own browsing experience. So, what can we do to ensure our site is providing the fastest loading times possible for our users? One viable option is a CDN.
You just woke up on a gorgeous Saturday morning. The sun is shining and you can't wait to do something fun! You instantly think of a picnic on the beach. What does every picnic need? A delicious sandwich. Building a sandwich is a lot like building a social media presence. I may be a little bit of a stretch, but I'm going to relate the ingredients of a sandwich, to the components of social media.
Although inbound marketing is not a brand new concept, there still is a bit of hesitation about the approach. Not only can inbound marketing drive leads by 400%, it can also cost less and build a loyal audience. On the other hand, traditional marketing interupts the brain and doesn't keep the attention because it does not offer anything of additional value. Content marketing is a big part of inbound marketing and is used to generate valubale information through blogs, eBooks, podcasts, and much more. This idea can be simplified by the infogprahic below.
So you are in a boring industry, aye? That doesn't mean someone doesn't want to learn more about your niche. You are obviously still in business because people are interested in your product or service. Yeah, so maybe your industry can put people to sleep, but it doesn't have to be like that! Sorry there is no getting around it, your industry is still boring. Hey, you chose it not me! However, there are ways to get around the boring parts and highlight the awesome parts. It's easier than you think!Let's go over a few ways to separate yourself from all of the other boring people in your field (no offense).
It's been a big week in social media. Last Thursday, Facebook announced Instagram's release of video capability. Within 24 hours, over 5 million videos were uploaded. Consider this amazing statistic, in addition to Instagram's 130-million users, and the platform becomes an increasingly lucrative environment for brands to reach and interact with their personas and target audience. But how?
The Hype, Misleading Articles, Myths...As a longtime sales and business development strategist, I feel a need to apologize to the inbound marketing community on behalf of B2B sales bloggers who are energizing their base with exaggerated characterizations of inbound strategies and their implications for those in the outbound sales profession. Why? Because many B2B and outbound sales voices have rung out to discredit inbound's role and efficacy in the 21st century enterprise.
There's been a lot of talk lately about how SEO has evolved and what it means for digital marketers. Just today, I read an article on Moz which discussed the possibility of keywords as we know them being dead. But let's get real - SEO is changing, but the fight to get to the top of Google will not be over any time soon. One of the most important facets of SEO which will consequently be sticking around is the practice of on-site optimization.