Knowing everything you can about your customers is extremely important for both a successful Inbound Marketing strategy and also sales process. One of the most successful methods for developing customized marketing and sales materials is developing buying personas based on your target client base. In this blog we will explain what a buyer persona is, how to effectively create one and how to leverage personas to maximize your marketing and sales efforts.

There are a number of both free and paid social media management tools that I have used over the years ranging from tweetdeck, flock, social sprout, etc. Each had things I liked and didn't like, but it was really hard for me to settle on which one I wanted to embrace for me and our agency. I had tried Hootsuite a number of years ago and it was fine, however, now almost 3 years later the software has evolved and so I decided to try it out again. Let me tell you, I was glad I did. In this blog we will be checking out 6 of the really cool features in the latest version of Hootsuite and how you…

Joomla is one of the world's largest content management platform with over 3 million downloads and 10,000 add-on extensions. There are thousands of companies in the Joomla sphere and all the smart ones are active in social media. In this blog post we will take a look at the companies who shine in their social media activity and include some key takeaways from each example.

Technology is advancing at an accelerated rate giving us many different ways to consume media on many different devices. But what are the most popular devices and how many people use multiple devices when on the internet. Well luckily Google has put together this helpful infographic with some interesting stats on usage of media viewing devices.

This past week Gabe and I were privileged enough to make the trip from Milwaukee to Boston for the world's largest Inbound Marketing conference, Inbound 2012 presented by Hubspot. Over 2,800 Inbound Marketers made the trip from all over the world for an amazing week of education, networking and fun. For those who were not able to make the trip, in this blog we will get you caught up on what happened at the conference and some key takeaways.

Social media is all about interaction and developing personal relationships with you audience, however, sometimes your social media interactions can slow down and your page can become stale. There are always things like contests, giveaways, etc. but sometimes there is a much simpler answer for drumming up some interactions. Here are 10 great ways to get the conversation started on your social networks.

With the Joomla 3 alpha 2 hitting the internet last week, the Joomla world is buzzing about twitter bootstrap and how it will help elevate Joomla to a new level. No, bootstrap is not some stinky old work boot, but what exactly is bootstrap? Why is bootstrap so cool? How will bootstrap change the way we use Joomla? In this post we examine these questions and others to get you up to speed.

Here at Savvy Panda we are always looking for ways to help Joomla users improve their websites. Last week we rolled out our Top 100 Joomla Extensions Chart (v1.0). Our goal is to provide a helpful resource for Joomla users to reference when selecting extensions for their website. In this blog article we will take a quick peek at the top 5 extensions topping the list.

Sweeping the world of Marketing, Inbound Marketing is a complete and integrated system that thousands of small businesses have successfully used to skyrocket lead generation, boost revenues and grow their businesses. One of the biggest flaws with Inbound Marketing is that it requires a management tool to effectively collect, manage and nurture incoming leads, many of which are extremely expensive. However, Joomla users are now in luck with an upcoming release of a new Inbound Marketing component, jInbound. In this blog we are going to preview jInbound and I'll tell you how you can get it for free for a limited time!

One of the largest Joomla Days (JDAY) in the world is taking place this coming weekend down in Chicago Illinois. Joomla Day Chicago is host to some of the world's top Joomla experts all working together to help educate and grow the Joomla community. With 32 expert Joomla speakers, a business and user track and an anticipated Friday night social banquet, Joomla users from all over the Midwest are flocking to attend this exciting event.