Inbound Marketing, SEO & Joomla Blog
Etsy's community and crowdsourced identity are enviable: with over 690,000 new members each month and a 2012 revenue count of $895 million, Etsy stands tall in it's challenge of traditional eCommerce environments. Despite their DIY identity and community-focused user experience, there are multiple elements on the Etsy site that could be applied in just about any eCommerce context.
Well folks, I am a woman of my word. After getting some great feedback on last week's post about the best free marketing tools, I'm back with Round Deux of the best Inbound Marketing tools money can't buy. I hope you discover a few new tools to add to your belt!
I'm a sucker for anything free. Whether it's free shipping on my online order, a free drink with a slice of pizza, or just free hugs: if somebody's giving it away, I'm grabbing it up. Fortunately for me as an Inbound Marketer, there are a plethora of free tools available to make my life and job easier. In the spirit of giving, I'd like to share a few of them with you.
We've known for a long time that buyer personas play a pivotal role in the success or failure of your Inbound Marketing efforts. When you take the time to really dig into and speak to your personas' goals and pain points, you lay the groundwork for a strategy that satisfies the informational wants of your ideal and current customers. When you don't... you don't. Let's talk about how you can set up and run buyer persona interviews, which are by far the most effective way to uncover persona information.
Boasting over 500 million registered users and with influence directly in search results (while signed in), Google+ is definitely a key player in the social world, if not now it will probably will be in the future. Today Google announced a big step in personalization for those in their network: Personalized URL's. In today's blog we will explain what this means to users and how to claim your own personal Google Plus URL.
Marketing a nonprofit cause is tough. There's donors, constituents, staff, volunteers - the list of people you have to work with is long. Just keeping up is a major feat - so it's no surprise that many non profit marketers don't dedicate a lot of time to diversifying their marketing efforts. For many, traditional marketing channels are the tried and true method of choice, and with good reason. But if you're skipping the online realm, you're selling your organization short.
A you probably know, the corner stone of Inbound Marketing is producing great quality content in the form of blogs, ebooks, webinars, etc. However, as marketers and business owners, we are often overrun with tasks and struggle to produce content. In this blog we will take a look at what crowdsourced content is and why it's great and how to start leveraging it to help drive your Inbound Marketing results.
If you were online this weekend, you may have seen posts about what I'm affectionately reffering to as Bufferpocalypse, AKA the hacking of social media scheduling service Buffer. Long story short, user's accounts were used to push out spammy weight loss links and other general garbage. The issue was reported by big publications like All Things D andTechCrunch, and is a pretty big bummer for both Buffer and it's users. But there's a silver lining here that's almost as big as the cloud itself, in the form of incredible customer service (and free lessons for the rest of us to pick up).
As marketers or business owners we are always super busy, so the easier we can make our lives the better. In this edition of the "Panda Quick Tip" I'm going to show you how you can use HubSpot's phone app to assist in marketing automation activities.
Remember grade school, when you used flash cards and color coded notes to learn important terms? The real world is a far cry from those carefree days of fresh pencils and not so fresh school lunches. But the importance of ongoing learning remains, especially as marketers are held accountable for understanding an online ecosystem that seems to undergo major climate change almost every day. That's why I'm excited to present you with an easy-to-read list of eCommerce key terms. Hopefully, this will shed some light on online shopping concepts you've been a little fuzzy on. Even better, I hope it gives you the mindpower to improve and optimize your eCommerce site!