Inbound Marketing, SEO & Joomla Blog
The world of traditional eCommerce marketing is quickly becoming less and less effective. People are inundated with unwanted emails, annoying banner ads and spammy social posts all trying to get their attention. The reality of it is that people are sick and tired of these messages and are now smarter than ever in blocking it out. After years of working with eCommerce sites there is one common mindset most of them share. This blog is an attempt to shed light to this marketing mindset and to get eCommerce owners and marketers to open their eyes to new marketing opportunity.
If you’ve been involved with website building for a while, you’re undoubtedly familiar with the most common image types: JPG, GIF, and PNG. What you want to do is pick the specific file extension that is going to provide the best image quality but also the lowest file size. There are many times where you’ll want to create a “transparent” background for an image.
As a nonprofit, most people think you are just looking for donations but it isn't your only goal to rack up the donations. Awareness is often another goal of nonprofits because with awareness, you get involvement and with involvement, you get change.
Over the last few years, marketers and SEOs have proclaimed that Search Engine Optimization is not dead, it's just evolving. If that's true, a pivotal change took place today which will have a major impact on the way we research and market online. Google has announced that 100% of organic search traffic will now be encrypted, meaning you're cut off from access to keyword data.
Have you ever wondered why people are always putting stuff in their online shopping cart and then ditching it? Ecommerce companies often refer to this as shopping cart abandonment. It is a big deal for eCommerce sites because the average shopping cart abandonment rate is 65.23%. That is an outrageous statistic, and there are many more to follow that. Although there are many reasons people leave their shopping carts, but there are major ones you should focus on with your company. Check out the crazy shoping cart abandonment statistics below to help fight the abandonment your site! Also, check out the additional resource below the inforgraphic for how to solve those problems.
You want to sell things, I get it. My question for you is, are you selling as much as you had hoped for? If not, maybe your marketing approach is only focusing on the bottom of the funnel (BoFu). Don't worry, you aren't alone, about 90% of websites are guilty of this marketing crime.
Managing an ECommerce site requires a lot of attention focused in seemingly countless directions. From usability to promotion to reviews, online stores can often be some of the most complex on the web. But among the array of key focuses, strong SEO is an absolutely essential component of ECommerce.
Inbound Marketing is proving to be one of the most effective marketing strategies for both B2B and B2C businesses but in addition to these markets, it's now one of the most effective marketing strategies for nonprofits. In this blog we are going to explore how to leverage Inbound Marketing to create a compelling story for a nonprofit that will spark and inspire action and advocacy.
Social media started out as a cool way to interact with people around the world, no matter what time zone. As social media progressed and the use increased 356% in the US since 2006, the ways of social media have changed. Instead of people getting help and recommendations from peers online, they are being harassed by companies. It is not a bad thing for companies to take advantage of social media, but they must do it in the right way in order to not scare away people. 81% of consumers have "unliked" or removed a company post from their Facebook News Feed. I know you want to interact with people to direct them toward your company, but there are other ways…