Inbound Marketing, SEO & Joomla Blog
When a website asks you for your name and information, we all are guilty of falsely filling out information. (We all know your name isn't Lady GaGa!) So when it comes to your own business, how do you get people to trust you and fill out their correct information? But first, how do you get them to stay once they are faced with a form? It's hard to get them to stay, 86% of people dash when they see that "create a new account" form pop up on their computer. It's always a struggle to remember your password, but what if there was an easier way to do it? If you allow your visitor to register using a preferred identity provide…
Inbound Marketing is regarded as the most effective internet marketing strategy of the modern era. Because it's so effective, business owners and marketers are eager to shift their current strategy to Inbound, however, many have found it difficult to learn how to implement the entire process. That is until now. Master Inbound is looking to change Inbound Marketing education and training as we know it.
Have you ever heard of the blink test? If not, here's the scoop. The blink test is when you have someone look at your landing page for an average of 6 seconds (maybe 10 would work better) and then you close the landing page and ask them what the offer was and what you can expect. If they can't tell you anything, you have some work to do. The awesome presentation from HubSpot's Nick Sal will expand on each idea, but I'm going to give you a general overview of the great tips. After all, converting into buyers starts with landing pages!
These days everyone is accessing their life through their mobile device. The question is, are you up-to-date with the move to mobile? If not, you better get started working on making your website mobile-friendly because it is estimated that by 2013, mobile phones will overtake desktops when it comes to accessing the web. This means that the percentage of purchases is steadily increasing on mobile phones too. For example, on Black Friday 2012, purchases made from a phone increased by 40% since 2011. Plus, the number of people who shopped on their mobile devices during Black Friday 2012 increased 166% since 2011. If that doesn't make you reazlie the importance of mobile marketing, maybe the infographic below will convince you.
Instead of looking at Google+ as just another one of those social media sites, you should treat it as a great marketing platform for yourself and your business. But what makes Google+ different than the other social media sites we have grown to love for our own personal use? Not only is Google+ convenient because everything you ever need in life is in one spot (Gmail, Google Docs, YouTube, Picasa, and Google Search). In addition to the multitude of uses Google+ provides for you, it also allows you great control. You don't have to add every person that adds you to their circle. This means you don't have to be limited to two-way relationships or none at all. The possibilities…
Things are happening in the marketing world that we never thought possible even a few years ago. With the rise of social media and sophisticated social monitoring technology brands are now able to not only hear what their audience is saying but also get involved in the conversation. In this blog we will look at the huge implications for marketers and business owners and explain how to start leveraging social monitoring for your brand.
Checking your email is often a dreaded daily task. Your inbox is often filled with spam which can lead to your life being filled with stress. To avoid the headache, a lot of us go on a deleting frenzy. Most emails don't stand a chance against your furious clicks. Knowing how you go through emails yourself, trying to successful put together an email marketing campaign can be daunting. You probably want to know how to create emails people will actually want to read. In this blog I will give you some techniques to use to earn, grow, and maintain email subscribers.
You may ask yourself if posting a question on Facebook will be beneficial for your company? Maybe you are scared that nobody will care about it and they will glaze over it. Based on a study done by DanZarella of HubSpot, all of your questions can be answered! The data shows that question posts get more comments than non-question posts. However, non-question posts do get more likes and shares. Now knowing the beneits of posting a question to Facebook, what the in the world should you write? Questions formatted with the words, "should," "would," and "who," have a higher comment rate than words like "why." Take a look at the infographic below for more data that will move you in…
Branding is a mysterious thing. You may wonder how some companies have developed such a great brand identity. But hold on! Before actually defining your brand, you must first do a little research. This should be a piece of cake though since you are the one who knows the most about your company. However it gets a little complicated because you have to analyze things you probably never thought about. Don't worry, the missing puzzle pieces are just a scroll away. Take a look at the process below to know how you can make an imprint with your company.
There’s a good chance that you've found yourself within this struggle; how much planning should I do before I take action on a project. This is the struggle everyone goes through, not just marketers, when launching a new project. In this blog we are going to take a critical look at how to approach this grey area in order to help you keep moving forward and avoid paralysis.