Inbound Marketing, SEO & Joomla Blog
Managing an ECommerce site requires a lot of attention focused in seemingly countless directions. From usability to promotion to reviews, online stores can often be some of the most complex on the web. But among the array of key focuses, strong SEO is an absolutely essential component of ECommerce.
Inbound Marketing is proving to be one of the most effective marketing strategies for both B2B and B2C businesses but in addition to these markets, it's now one of the most effective marketing strategies for nonprofits. In this blog we are going to explore how to leverage Inbound Marketing to create a compelling story for a nonprofit that will spark and inspire action and advocacy.
Social media started out as a cool way to interact with people around the world, no matter what time zone. As social media progressed and the use increased 356% in the US since 2006, the ways of social media have changed. Instead of people getting help and recommendations from peers online, they are being harassed by companies. It is not a bad thing for companies to take advantage of social media, but they must do it in the right way in order to not scare away people. 81% of consumers have "unliked" or removed a company post from their Facebook News Feed. I know you want to interact with people to direct them toward your company, but there are other ways…
I am always looking for ways to save a couple of bucks; I am in college after all. To give you a better idea of the lengths I am willing to go to save money, you know those pennies you drop on the ground on accident; I pick those pennies off the street. To save money on an online purchase, I look for online coupons to use, especially for free shipping because the shipping sometimes seems like it is as much as the product itself. In fact, I am not alone when it comes to the shipping price because 44% of shopping cart abandonment is due to high shipping costs.
A few months ago, Hannah wrote a great article on how humor can be an effective vehicle for building relationships via marketing. Then, just yesterday, an interesting and actionable read was published on the Moz Blog about the benefits of not taking your brand too seriously. With all of this buzz about humor, I thought it was worth taking a peek at some brands doing it right.
Inbound Marketing has been sweeping the B2B and B2C world as one of the most effective marketing methods to reach, nurture and convert modern consumers. With all of its success, new markets such as nonprofits and government are now looking at if this would be a good marketing solution. In today's blog we are going to specifically look at if Inbound Marketing is a good marketing strategy for nonprofits.
SEO is a hot topic in the world of inbound marekting. It seems like once you grasp something, it changes. To make your life a little easier, Rand Fiskin from Moz created an infographic for "The Perfectly Optimized Page." If you still are struggling to stay on top of the other elements of SEO, now you won't have to worry about on-page SEO. The visual includes things that add value to your website and make it user-friendly like, meta data, multi-device ready, and sharing options. Oh and if you can't read it, here you go! Say goodbye to SEO stress and hello to a perfectly optimized page!
Buzzwords: Some make you cringe, some make you feel cool. Well I don't want to go as far as saying buzzwords are cool, but when you know what's going on in your industry, it can make you feel pretty smart (#genius). Inbound marketing is a fast paced field that is always changing and birthing new concepts. It's no wonder buzzwords spark up every second. How you use those buzzwords makes a difference. Instead of using buzzwords in extreme ways, obsessively with your other marketer friends, or never uttering their name due to pure repulsion, try using them in a way that will benefit your company. Let's first define some buzzwords and then talk about how you can use them to…
Remarketing is a simple concept: when someone comes to your website but doesn't convert, you have the opportunity to leverage targeted ads to bring them back. But in the complex ecosystem of the web, remarketing constitutes a confusing task for those not familiar with it's intricacies. That's why I'd like to show you how to set up lists to get the most out of remarketing, rather than forking over money for low-value impressions.
Let's take a look at the real value of project management, and consider the essential role it plays in effective business processes. A lot of the activities related to the project management role are overlooked and disregarded as non-value added activities, however the outcome of these activities is crucial for how smoothly a project runs, along with successful completion.