Inbound Marketing, SEO & Joomla Blog
Have you ever written an article in Joomla and accidentally hit save before you were done making changes? Or, did you article mysteriously get deleted and you didn’t have a backup? Without a feature called version control, you would have to restore your site’s backup or rewrite the entire article from scratch. Sounds pretty bleak. Fortunately, this is where version control for Joomla saves the day.
Usability testing is a must. Why? You spend all this time on a website and then you launch it and find that people are complaining that they can't find things, or they don't like certain aspects of your page. Instead of only a handful of people with navigation problems, all of your viewers will experience the negative experience. Usability testing allows people to use your website before it's live so you can see the common problems and sovle them before you release it to the public. Now that I've got that off my chest, let's go over why usability testing is so darn important. Before I dive into the awesome benefits of usability testing, I will define what it is in…
The marketing world has been rapidly evolving over the past few years from one focused on outbound interruption to one of Inbound attraction. The problem is that the majority of the sales world is still far behind in their selling methodology which is causing a big misalignment between marketing and sales, resulting in poor overall customer experience and results. Signals is a new Inbound Selling tool promising to help sales teams start to make the change from traditional selling to Inbound Selling. In this blog we'll take a look at what Signals is and how you can use it in your sales process.
Don't have a clue of what you should write about? Join the club. It can be difficult to create multiple pieces of great content every week. You can be in two different boats. People are telling you content is king and you want to jump on the content bandwagon, but you don't always know where to start or what to write about. Like me, you don't always know what to write about because you multiple blogs a week and you run out of ideas. The awesome infographic below shares different ideas to help you jump over the content creating hurdle. From using name recognition to guest blogging, your content will continue to flow.
Our lives are fast paced. We want things to happen fast and from the words of Willy Wonka's Veruca Salt, we want it NOW! Plus with all of the advances in technology, we usually don't have a problem getting what we want quickly and efficiently. Of course we want to see great results fast when it comes to our business or the client wants to see their business skyrocket ASAP, it's only natural, but it doesn't happen overnight. Inbound marketing is a long term marketing strategy. It may take a little time to start measuring your results, but it benefits your greatly in the long run. Let's go over why it takes a while to see results but more…
As a marketing professional, you're likely familiar with the 4 Ps of the Marketing Mix: Product, Price, Place, and Promotion. Whether you first discovered these industry pillars as an eager Marketing major or uncovered them later on as you pursued your promotional career, you understand how they contribute to a comprehensive strategy. What you may not know is that the 4 Ps have changed, and Inbound is a driving force.
Over the past year Hubspot has been making some big improvements to their marketing automation software. However, even with all the innovations, the website CMS tool of their platform was far behind the times. This left many website developers stuck having to piece together multiple systems for a more functional website. But at their August 2013 Inbound Conference, Hubspot announced they were making a new commitment towards having a feature rich CMS for their customers. In this blog we will dive into the new Hubspot COS and explain what it is and if you should use it.
You just created a killer content download, but maybe it's not doing as well as you thought it would. Chances are it's not the content download itself. Have you ever thought about testing your landing page? There are two different strategies when it comes to testing your landing pages. A/B testing: Both pages will be identical, except for one thing that you are testing for Multivariate testing: You are testing a lot of different elements at once on a single page There a few common things people usually test on their landing pages: headline, call to actions (color and/or text), images, copy, font, and layout. In order to successfully test your landing page, you should stick to a process that…
DNS Propagation, you have probably heard the term before but aren't quite sure what it is. Don't worry I get his question a lot so you are not alone. DNS Propagation is a complicated subject, and to fully understand it you need to know how the Internet works which includes many topics. In this blog I am going to give you an easy to comprehend overview over how the Internet works and DNS propagation.