Inbound Marketing, SEO & Joomla Blog
Earlier this year, Google added a new feature to Chrome on desktops called, conversational search. If you are familiar with Siri from Apple, you will be able to quickly grasp the concept Google has created. Google did have a voice search option before, but it was not aware of context in your search query. Instead, it treated your voice just like it treats your keyboard.
The life of an Inbound Marketer can be stressful. We're under pressure to consistently create, engage, measure, and strategize. Coupled with ongoing developments in technology and an industry that is earning increasing attention, Inbound professionals often find ourselves overwhelmed. The good news is that the best cure for stress is humor, which I'm going to take a stab at today. In the spirit of embracing our quirks and intricacies, I decided to compile a list of the clear signifiers of our industry.
Are you losing rankings to people with fewer links, worse targeting, and maybe even poor content? If you aren't happy with your rankings, it may be time to look at a few details about your site you may be missing. Thanks to an awesome Whiteboard Friday by Moz, Rand Fishkin clues us in on some things to check when you see others ranking better than you, even though you think they shouldn't.
I recently wrote a post defending PPC in Inbound Marketing. More and more, Inbounders are starting to come around and embrace the idea of utilizing relevant paid placements to inform audiences at valuable times. And no, it's not a black slide into outbound practices. It's a new way to think about blending multiple strategies to achieve the ultimate goal of guiding our buyers to happiness. One of the most interesting ways to leverage PPC is on social networks.
Ever wonder what exactly goes into making an infographic? Now is your chance to learn and what better way to learn, then with an infographic! There are many reasons why infographics are so popular. Maybe it's because they are visually appealing and you don't have to read too much, but they also provide a lot of great information, like pie charts and other graphs. But why do inbound marketers use them? Well for starters, people love them. They also provide great links that marketers want. Getting started building your infographic, you can choose one of the two types. There is the simpler design called "one-level deep." If you would like to make a more technical infographic, you will want to…
You could spend a whole wad of money making your website really beautiful. However, it may be a waste of money if you don't plan the usability aspect of your website before implementing it. You may be hitting yourself in the head right now. Maybe you are thinking, been there done that. But instead of spending even more money trying to change your website, you can do it yourself. You heard me right; you don't need to know all about code to improve your website usability. All you have to do is take a peek at your current site and optimize a few spots.
It's a fact as old as all time - images are heavy files. OK, maybe not all time - but certainly modern computing. This basic truth becomes an issue when you're confronted with the challenge of designing a site that's aesthetically appealing and simultaneously quick to load. How does a Joomla pro cope?
There is much debate in the marketing community over the merits and shortfalls of Pay Per Click advertising. While some champion PPC in search as an effective way to reach prospects searching for industry related information, others chastise it as an intrusion on the internet experience and the antithesis of Inbound methodology. So, who's right?
You can't just slap down some content and call it a day. Creating content is more than that. Yeah yeah, you've heard it numerous times and you are probably either getting sick of it, or are starting to believe it. Well I'm here to drill that idea a little bit further into your noggin. Before continuing my rant about how great content is, I have to add a little disclaimer: Although content may be "king," it still isn't everything. The king needs help from other people within the monarchy, as does content. Knowing that content is very important, it may sometimes be stressful to keep up with the demand for great work. I mean you are supposed to be writing…
There are many different ways to go about link building. You can't just stick to one tactic and expect to see great results. Becoming a successful link builder requires you to wear a lot of different hats. You have to be a coder, copywriter, salesman, marketer, among other things. The infographic below details 4 of the faces of link building. It is a humorous tack on what different ways you can tackle link building. Enjoy!