Savvy Group employee, Perry Wirth, gave a presentation on email marketing to the local Joomla! Milwaukee user group.

This presentation covers common mistakes, tips, Joomla! components and other 3rd party services which can be used to expand your marketing diversity.

There are tons of options on the web to facilitate your email marketing strategies. Since there is a great quantity, I have not done a compare and contrast. This presentation rather tells you what you should look for when picking out your program or service. It is split into 3 categories: general planning (what to look for), must have features and bonus features.

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Notes from the presentation are also attached for your reference.

If you are interested in integrating email marketing into your business plan, contact Savvy Group and we can show you how great of a tool it can be.