Many marketers and small business owners are stuck in the old mindset of, "If I do some marketing action, I should see a direct response right away." And although this may be true with certain styles of direct response marketing, in general this is the wrong way to look at Inbound Marketing and most marketing strategies in general.
There is a paradigm shift that needs to happen in order to get excited and motivated to perform required tasks. This shift is especially true when you're first starting out in an Inbound Marketing strategy.
Rather than expecting an immediate response for all marketing actions, think of all marketing actions as investments in your business that over time will make a huge impact. Each blog, each interaction on a social media network, each video you create and each ebook you post are investments into building your business and over time all these items collectively will make a huge impact in your business.
For Example: I'm a small business owner who is going to start writing a 3 day a week blog on my website. Each blog takes me 1-2 hours to write which for a busy entrepreneur is a great deal of time. The first 2-3 months of blogging I receive very small amount of traffic to each blog post, 30-75 views at most. Instead of thinking, "I'm wasting my time", I see each blog as an investment in my business and continue to write.
Now it's been nearly a year since I started blogging and over the last 3-4 months traffic has really picked up. I've managed to get some loyal readers, increased my social network reach and I've established myself as an authority in my local market.
Each blog post is now receiving 300-500 views right after posting and when I look back, my older blogs that were posted 7-8 months ago are up to 2,000-3,000 views with 3% of readers converting on other free content downloads.
Additionally, after one year of blogging I went from having the 20 website pages indexed by Google to having 20 website pages + 156 blogs being indexed. This has caused my organic search traffic to skyrocket with has also helped with converting visitors into leads.
Now don't get me wrong, there are certain marketing channels that simply do not make sense or yield a good response. In this case, it would be smart to shift energy away from that source and focus on the sources that have been proven to yield good results. However, this assessment would come after much trial, testing and measuring.
The point of this blog is trying to make is: There needs to be a paradigm shift in business owners and marketers to think about all of your Inbound Marketing activities and appreciate them as something that is building your business for the future. Every social media post, every blog post, every newsletter all have both immediate and future implications to your business and should be appreciated for both their short term and long term impact.
Help make an impact in your education on Inbound Marketing, Joomla and SEO and subscribe to our RSS feed so we can send more educational articles straight to your computer.