Real quick, the JCM is a community, volunteer driven magazine reporting on the open source content management system called Joomla. The magazine was created two years ago to help educate the Joomla community on various topics from events to how to run a Joomla related business.
I've been working with the JCM for a number of months to help contribute content related to developing an inbound marketing strategy for Joomla related businesses. Additionally, I've been helping them try to improve the on-page SEO of their articles. While working with JCM, some principles stuck out at me and really took my attention and although these are JCM specific that can really be applied to any business or organization.
Hard Work Pays Off
As many of you know, writing a high quality article can take a lot of hard work and time. It's definitely not something that gets 100% completed over night. Some of the "complete guide" articles I've written for the JCM are 2000+ words and have taken 3-4 hours to complete. There's no doubt that guest writing or blogging of any sort is hard work.
But don't get discouraged, hard work does pay off. Savvy Panda, the company I work for, receives a good amount of traffic each month from curious JCM readers looking for more educational content. Additionally, we receive a nice follow link with each article I post in the author byline and posting quality articles on JCM boosts our company's credibility.
Teamwork is Key to Success
The Joomla community in general is the epitome of teamwork. Everyone in the Joomla community works together to improve and grow the platform all on a volunteer basis! This is no different than the Joomla community magazine. Everyone who is a part of the JCM plays an important role on the team, almost working like clockwork to get the content written, edited, optimized and promoted.
It's amazing, if anyone on the team needs any help getting a task done, all they have to do is ask and someone else almost always jumps in, no questions asked, to help complete the task. It's pretty cool to see the Skype conversations that go on and how open everyone is to working together to get an awesome completed product.
Passion is King
The entire Joomla community is driven on passion. Again, everyone contributing to the CMS is volunteer and many work hours and hours each week just because they are passionate about developing and growing this amazing CMS. This passion is what fuels projects like the JCM, Jevents, Jdays and Jugs. Without this passion, there would be no way for any of these off-shoot Joomla projects to survive and prosper.
Find the Right Leader
Just like any business, organization or project, it takes some pretty amazing leadership to get the package organized and optimized into a finished product. The leaders of JCM, Alice Grevet and Dianne Henning, do an amazing job of recruiting a great team, delegating tasks, organizing and editing content and wrapping up all the "lose ends" to get an amazing product at the 1st of every month. Without strong leadership, the JCM would never be what it is today.
Technology Makes the World Go Round
How can you organize 30+ contributors and editors who live all over the world and get them to efficiently collaborate and sync on one single project? Technology silly! There would be no way the JCM could effectively launch a magazine each month without the use of technologies like Skype, Google Docs and Joomla. These tools allow the entire team to stay on the same page and stay on pace with delegated tasks and deadlines.
The group chats on Skype are amazing because with the time zone differences, you can literally have 24/7 support on any questions or concerns that pop up. Additionally, you can collaborate with anyone on one single project very easily.
The past few months working as part of the Joomla Community Magazine team have been extremely rewarding and has been a great experience. These five principles that stood out to me, but each month I pick up a little more and more about this great organization and process. I'm excited to keep working with the JCM and Joomla marketing team and help bring Joomla to the next level.