When it comes to twitter followers, the name of the game is the bigger the better. Your goal should be to collect as many qualified twitter followers as possible. A qualified follower is someone who fits into your target market for your company’s product or service. As nice as it is to have “Mary Beth” from Iowa following you, if you’re a local Milwaukee, WI brick-n-mortar shop that sells men’s clothing, Mary Beth probably isn’t a qualified follower. For those of you leveraging social media to grow your business, having 100 qualified follows beats having 1000 unqualified followers any day of the week.
There are many methods to help build your qualified followers including guest blogging, speaking engagements and newsletter CTA’s, but today we are looking at how to explode your qualified twitter followers with a very simple contest.
More goes into design than what meets the eye. Our minds work in weird ways on the subconcious level when interpreting visuals and as marketers we must keep this in mind with everything we do from creating call-to-action buttons, to promotional flyers to product packaging.
KissMetrics, one of the internet's leading customer analytics tracking tools, has created this informational infographic to help guide and remind us marketers while in the creation and testing process.
As any marketer knows, it’s critical to keep an eye on your competitors so you can see their product or services offering and in-turn adapt and position yourself accordingly to be more attractive to potential clients. The same marketing holds true on the web with social media, search and email/mobile. Here are some helpful tools to keep a spying eye on the competition.
Here at Savvy Panda we are always looking to improve and help take our client's website's to the next level. To continue in doing this, we recently expanded our Internet marketing services and hired a new full-time internet marketing specialist, Luke Summerfield. We are now better positioned to help grow your reach and earning potential by offering highly structured Search Engine Optimization strategy and intricate social media, email, and mobile marketing campaigns.
For those marketers out there, you’re probably in one of three boats when it comes to inbound marketing:
- You have an effective inbound strategy and are driving leads
- You want to start an inbound marketing strategy but haven’t found time
- What is inbound marketing?
If you are stuck in number two or three, you should carefully read this article and evaluate your marketing strategy. Like it or not (have time for it or not) inbound marketing should be a key component of your marketing and if not, you will be left behind your competition.
So your company decided to embark on a SEO journey to rank first on the google search results. I would advise to proceed with caution. SEO itself is a science that has over 200 influencers that need to be strategically optimized for performance. My recommendation to save time, energy and so you can continue to focus on your core business is to hire an SEO professional to assist and guide your SEO journey. In this article we will be examining a few key things to keep in mind when selecting a Milwaukee SEO Firm.
Being the last day of the work week and most of the people in the office already thinking about the weekend, Friday's generally are the most relaxed day of the work week. Each Friday I put on my headphones, find a good playlist and use Friday as my big SEO Link Building day of the week. To help all of you SEO marketers, I've compiled a handful of songs to help motivate you to get those links!
Marketing and building your twitter social media following shouldn’t be limited to simply online, after all, we are living in the real world. There are hundreds of opportunities to get the word out about your twitter page and start collecting new followers, however there are 5 critical places to start using @twitter name.
This is a continuation of yesterday's article written on how you can optimize your Google Places page to help drive traffic and convert sales to potential clients searching locally on Google. You can read part one of this article here.
Over the last 1-2 years, a new form of internet marketing and SEO marketing has come into the game, Local Search Marketing. When performing searches for local businesses, Google has increased its local search results to encompass their Google Places business directory.
As I’m sure you have seen in your own personal searches, Google now puts Google Places listings above even the organic search results when searching locally with a geographic keyword. What this means is there is now a level, or at least more level, playing field for small, local businesses to compete against the monster corporate companies in local search engine results.
It’s more important than ever to take time to optimize your Google Places page just as you would your website. In this blog, we will look at some key points to keep in mind when optimizing your Google Places page for local SEO.
