Throughout the site, there is a consistency of call to action regarding signing up, or going on a tour. Another example from an interior page can be seen below.

Notice throughout our examples the images stand out. This is important to catch the user’s eye and to continue to click on it. The possibilities are limitless on what you can do to make it stand out, but remember the goal is to make users see it and to click it not to create an eyesore.

Creating the best call to action requires a lot of testing to see what people prefer and their tendencies specifically related to your site. Although these are general guidelines, they are not definitive. If you have a website and are looking to achieve some goals please contact us for a free consultation to find out what Savvy Panda can do for you.